The Impact Of Playstation Portable Advertising On The...

In an era of multimedia convergence and freedom of expression, opinion is published and spread freely online. This kind of freedom also been used by advertisers to promote their product, and sometimes advertisers take it too far. This essay will be analyzing the PlayStation Portable advertising that was released in Dutch with the tagline ‘White is coming’, and arguing about the racism and culture issue that will be addressed in regards to the concept of essentialism and non-essentialism. This essay will also clarify how racism is still a big issue that will affect the young generation. As a result, advertising propagates existing racial symbols while denying it, as part of a strategy of disrepute. Sony, the company that produce PSP, is known as the undisputed leader in graphics and computing (Bogner et al. 2007). PlayStation Portable or PSP is a smaller, lighter version of Sony s PlayStation. This gaming console is made not only for gaming; users can also store and play their music, videos and still images. The advertisement for the new colour of PSP called White is coming that was released in Dutch, were making some people angry. The advertisement displays two women, black and white, fighting each other in black background. It is shown that the white is more dominant and aggressive; the hairstyle, the way she grab the black women and also her face expression demonstrating anger. This advertisement can also be define as a hatred toward black people because, it shows thatShow MoreRelatedEssay on Rapid Growth of Nintendo Video Games2304 Words   |  10 PagesHowever the console failed to gain momentum at the beginning, and ultimately botched, 2013 year ended with the Wii U sell ing only 2.8 million consoles. The Xbox One and PlayStation 4 sold 3million and 4.2 million consoles respectively (CNN, 2014), despite only going on sale in November 2013. 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