Statement of purpose Essay Example | Topics and Well Written Essays - 500 words

Statement of purpose - Essay Example I chose to major in English Language because I had a clear vision of the advantages of learning English. I became aware of the difficulties in learning the language, surmounted these difficulties with the guidance of my teachers, and decided to use my experience to help my people to learn and use the language for their material, cultural and spiritual progress. Some of my teachers were native speakers of English. There were advantages in learning their language from them, but I think some of my people may find it easier to be taught by one of their own. It was, therefore, natural, that I should apply for the post of an English Language teacher in my country. By the grace of God, the authorities recognized my qualifications, my skills, and my ambition and appointed me to the post. Again, by the grace of God, they acknowledged my merits by promoting me very soon to the position of Head of the General Studies Department. Even as I was trying to master the art of teaching a foreign language to my countrymen, in my early days of teaching, I knew that I needed to learn more about the language and about the latest methods of teaching. When I became Head of the General Studies Department, I realized that I should wait no longer. I discussed this with the Director of the Institute, and he warmly supported my views and wishes.

Segmentation and Market Target Essay Example for Free

Segmentation and Market Target Essay To obtain success, and then retain success, organizations need to determine which market segments to focus (Kotler Keller, 2012). Additional consideration is necessary to ensure that the organization can effectively serve this market segment. According to Kotler and Keller (2012), the finest marketing plans identify and embrace segment differentiation by determining the demographic, psychographic, geographic, and behavioral characteristics. For example purposes, this white paper discusses segmentation and target market for â€Å"Your Organization†. Consumer Segmentation Organizations will not benefit from mass marketing, however will gain success through the insight of consumer segmentation. As mentioned above, the four primary segmentation variables are demographic, psychographic, geographic, and behavioral characteristics. For clarification purposes, a brief description of each is shown. Demographic segmentation separates consumers by â€Å"variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, and social class† (Kotler Keller, 2012, p. 216). Psychographic segmentation takes into consideration the consumer values, attitudes, and lifestyles. Geographic segmentation addresses the variables of region, climate, population growth rates and density. Lastly, behavioral segmentation considers price sensitivity, usage, brand loyalty, and attitudes. Examples of â€Å"Your Organization†Ã¢â‚¬â„¢s segmentations is below, using data provided by the organization’s core operating system â€Å"Your Organization Server† (2014), effective for June 1, 2014. Demographic Segmentatio n â€Å"Your Organization† is a community chartered credit union in Richmond, Virginia. The demographic information includes age, income, and gender. When accessing the age brackets for members age 12 or older, management found the primary age bracket of 47 – 65 years old at 41.8%. The chart below provides details on each age bracket. Based on this information, the  credit union needs to determine how to shift the average age of our membership to 33 – 46 years of age to firmly establish a strong future membership base. Gender is the final demographic item the credit union reviews. Each gender is broken down within the age brackets. The credit union was originally formed to serve the Richmond employees of DuPont, leading management to the assumption of a significantly larger male percentage of members. As shown below this assumption was incorrect; thus, additional marketing focus to the female segment is ideal. Currently, the credit union focuses on large  truck, motorcycle, and SUV loan target mailings, leaving the mid-size and minivan opportunities unaddressed. Information was available regarding the occupations of the membership; however, the disorganization of the data lead to inconclusive results. Consequently, the senior management made the decision to disregard the results from this demographic group. Geographic Segmentation â€Å"Your Organization†, as a community charter credit union, faces the challenge of a small geographic area in which to serve consumers. Potential membership must live, work, worship, volunteer, or attend school in the counties of Chesterfield, Hanover, Henrico, and the city of Richmond. In order for management to gain insight into the location of members’ households, the credit union segments the membership by city or county. The geographic information is as follows: City of County Percentage of Membership Chesterfield 43.21% Hanover 14.38% Henrico 10.63% City of Richmond 28.97% Undetermined 2.8% Behavioral Segmentation â€Å"Your Organization† reviews the following behavioral groups, credit driven, fee driven, upscale, middle market, middle income depositor, and low income depositor. These groups are then cross compared with age and income brackets. The chart below provides a visual on â€Å"Your Organization†Ã¢â‚¬â„¢s percentages, along with credit union national averages (Open Solutions Inc., 2011). Age Income 18 – 34 35 – 44 45 – 54 55-64 65+ $125,000+ Credit Driven 10% 10% Upscale 6%, 9% $50,000 $125,000 Middle Market 26%, 24% Middle Income Depositor 17%, 17% Less than $50,000 Fee Driven 19%, 18% Low Income Depositor 22%, 22% â€Å"Your Organization† Credit Union National Averages Based this information the credit union should focus on further targeting the upscale segment and relying less on the fee driven. As regulations continue to change, fee income will potentially decrease. Psychographic Segmentation In regard to the psychographic segmentation, â€Å"Your Organization† has relied on member loyalty throughout the years. However, as economic turbulence continues to impact the organization, per the Vice-President of Marketing (2014), the credit union is seeking to further exploration into psychographic segmentation. According to Kotler Keller (2012), Strategic Business Insight’s (SBI) VALS framework signifies the values and lifestyles of classified Unites States adults using questionnaires to identify the consumer’s motivation and resources. Information from SBI states that with the ongoing evolution of the financial industry, â€Å"consumers are becoming increasing multidimensional† (SBI, 2004). The VALS assessment takes into consideration for channel or interface preferences, trust in institutions, control within the household, and much more to determine financial patterns. The credit union would benefit from conducting research on the psychographic se gmentation of the membership, as no longer demographic and behavioral segmentation is enough. Positioning Statement A positioning statement for â€Å"Your Organization† which supports the current brand and strategies is as follows. â€Å"Your Organization† will assist our community members in reaching their financial goals. We are committed to supporting and serving fellow community members through financial needs, charity events, and volunteering. Our credit union promises to serve our  members through each stage of life. This supports the current psychographic segmentation of brand loyalty, and a willingness to support the membership financially through each stage of life. Conclusion Regardless of the organization, the ability to obtain success, and then retain it is due in part to ability to focus on the correct market segments. However, the organization must ensure that it possesses the resources to this market segment. â€Å"Your Organization† is working to create the highest level of marketing plans by identifying and embracing segment differentiation through demographic, psychographic, geographic, and behavioral characteristics. However, further improvements are necessary to achieve the ultimate tier of success. References â€Å"Your Organization Server†. (2014). Segmentation data. Retrieved from â€Å"Your Organization† on June 1, 2014. Kotler, P., Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Open Solutions Incorporated. (2011). Overview analysis. Retrieved from â€Å"Your Organization† corporate library on June 1, 2014. Strategic Business Insights. (2004, June). Segmentation in the twenty-first century: Financial behavior of the VALS segments. Retrieved from http://www.strategicbusinessinsights.com/cfd/MRsummaries/MR.VI-09.shtml.

The United States and Assault Rifles Essay -- gun control

The United States of America was founded on laws to stop a single person from ruling the country. These laws were later known as the Bill of Rights, which lists every living person’s rights. On this Bill of Rights is what is know as the Second Amendment which gives United States citizens the right to bear arms. Over the years this amendment has been questioned by the government on how it affects the safety of citizens. Safety is important and the new high-capacity magazines could be a true threat to America's safety. As big of a threat as they may seem, assault rifles are not the first major weapon to wreak havoc on the citizens of the United States. If we take a time machine back in time, we can see that when there are weapons crimes can happen. The greatest example of weapons being a threat on the United States would be the lever-action weapons. These weapons had pre-made firing cartridge that fired faster than the common musket. These new rifles were developed and mass produced during the American Civil War. The lever action rifle was more accurate and could shoot two hundred yards further than the standard smoothbore Model 1842. This made the Henry lever action rifles some of the most feared rifles in its era. Now, no mass shootings were recorded using a rifle like this, on civilians that is, but it has been used in some of the biggest and bloodiest battles in the American Civil War.(Pritchard, Russ A. Civil War Weapons and Equipment. Globe Pequot, 2003.). The United States used these n ew fast firing rifles to completely annihilate one another in the Civil War, but the Henry Lever action rifle was just the beginning of the fast firing rifle systems. As the world began to evolve it became clear that the need for b... ...an people. This right should not be taken away or altered like it has been, but it should be tweaked so that it is harder to own a military style rifle. It is a hard choice to make but one is needed now. No longer can the United States allow mentally unstable citizens own guns that our soldiers fight with. This is a topic that undergoes far more discussion than any other subject when it comes to the safety of the people, yet there is still no answer. Works Cited 1. Pritchard, Russ A. Civil War Weapons and Equipment. Globe Pequot, 2003. 2. "United States M16 Assault Rifle." armed forces history museum. N.p., n.d. Web. 3 May 2014. . 3. "United States Senator Dianne Feinstein." Assault Weapons -. N.p., 5 Dec. 2012. Web. 3 May 2014. .

Discussion Topic – Egocentric Thinking

How does conducting research move you away from the problem of egocentric thinking that was discussed on page 21 in the Paul and Elder critical thinking booklet? As humans we are sometimes stuck in our own beliefs. We believe what we are told and what we've always known. â€Å"We do not naturally appreciate the point of view of others nor the limitations in our own point of view† (Simmons, 2011). By conducting research, we are able to encounter other views that are more factual with actual research behind it. We only have so much to offer based on our experiences.If we research other's work from around the world, we are now open to so many more possibilities. A critical thinker is one that would research often to find multiple perspectives and then take that Information to form an educated response. A non- critical thinker would be the one to stick to their own beliefs based on what they know from personal experience. * How might conducting your inquiry research project contri bute to your professional knowledge base, rather than relying on your intuitive knowledge base to make decisions?By conducting my own Inquiry research project, I will be able to see many perspectives and ideas related to my topic by professionals from all over. Because I am a new teacher, I really rely on other's work because they've had so much more experience than me. They've put in the time for all that research that I would have never known otherwise. We all live in different areas so my research results may only work for the student's In my area. It's important to get a variety of research so that you can compile them to get a more well-rounded result.How does the skill of making decisions based on critically reviewing and conducting research differentiate you as a professional educator? By making decisions based on reviewing and research, differentiates me because I am not Just taking what I know from my own classroom and sticking with what I know. I am able to research profes sional articles to open my mind and allow new ideas in. A teacher that researches often and tries new ideas in their classroom, will have more of an Impact and become a better-rounded professional with much more to add to this profession.

Caulerpa lentillifera Essay

Statement of the Problem 1. Can Lato (Caulerpa lentillifera) be used as fertilizer to plants? 2. Compared to usual fertilizers, will sugar help yield lato fertilizers a better result to growing of plants? 3. Can Lato seaweed and sugar complement with each other in making a crop-yielding fertilizer? Null Hypothesis 1. Lato can be used as a fertilizer to plants. 2. Sugar can help yield lato fertilizers a better result to growing of plants. 3. Lato and sugar complement with each other in making a crop-yielding fertilizer. Significance of the Study Over the years, land and sea farming has been a part of Filipino life. It is cored to the notion that our archipelago is surrounded both by a large body of water and land area. Amid the adamant need for our fields to gain healthy crops, we, Filipinos are indeed in need to pave ways for strategies of growing our crops which will later result to profitable harvest. In this connection, this research aims to study the potentials of lato seaweed and sugar as fertilizers with cheap investment. This aim roots its significance to the need of Filipino farmers to use affordable, organic, and accessible fertilizers that will help them in yielding vigorous and abundant crops. Review of Related Literature â€Å"†¦those gardening for food can use copious amounts of seaweeds for mulch and fertilizer.(Traditional Irish fertilizer, see: Man of Aran, and The Field), add seaweeds abundantly to compost†¦Ã¢â‚¬  (Ryan Drum, 2012) â€Å"Seaweeds are 20-50% dry weight mineral†¦ the elements abundant in seaweeds include: potassium, sodium, calcium, magnesium, zinc, copper, chloride, sulfur, phosphorous, vanadium, cobalt, manganese, selenium, bromine, iodine, arsenic, iron, and fluorine† (Kazutosi, 2002). â€Å"Fertilizers from seaweeds result to increase crop yield probably due to the presence of growth promoting hormones (Bentley-Mowat, 1963). â€Å"Other beneficial effects include increased resistance of crop to fungal and insect pests and increase water holding capacity of the soil† (Mathiseson, 1967). â€Å"Caulerpa lentillifera is high in minerals, vitamin A, C, and several essential unsaturated fatty acids. It is also reported to have antibacterial and antifungal properties† (https://seaweedindustry.com/seaweed/type/caulerpa-lentillifera). â€Å"Sugar added to fertilizer can influence the pH levels within the soil. Plants that are sensitive to a change in pH levels will be unable to absorb nutrients from the soil.† (www.bioiberica.com) â€Å"Sugar is a great way to get rid of weeds and keep your lawn’s eco-system balanced. Plain table sugar spread on your lawn is an organic gardening method to keep weeds at bay.† (http://www.ehow.com/about_6404819_sugar-lawn-fertilizer.html) Scope and Limitations This research focuses and aims only to study the potentials of lato seaweed and sugar as fertilizers especially when combined together. The researcher gathered data from surfing the internet so as first-hand observation and experiments.